Isobela Shaw
Work
Video Production
In this video tutorial, I give a brief overview of Canva.com and show how I use it to make Instagram posts for my own brand. Canva has a multitude of different templates and elements that one can use for free, and many more available with paid plans. I use it to create all my posts, stories, presentations, and invitations for professional and personal settings.
Creating Social Media Content
This video was created as coursework to serve as a "promotional video" for the University that I attended. It was planned, shot, and edited at the beginning of the course to work on the fundamentals of video production, from start to finish.
Promotional Content
Podcasts
Social Media Marketing
In this podcast series, I talk about social media marketing: what it really is and why you should be using it to promote your business. Properly executed social media marketing strategy, especially on platforms such as Instagram, TikTok, and Facebook have the ability to skyrocket a brand's interactions and sales. It's crucial that any business utilizes social media marketing in order to gain a loyal customer base.
Social Media Campaign Work
Indigo Fog - Business Marketing
Instagram: https://www.instagram.com/indigofogcreations/
Facebook: https://www.facebook.com/indigofogcreations
Created and ran Instagram and Facebook pages dedicated to building the brand IndigoFog and creating a following of potential customers. Created on-brand, trendy content that featured aesthetic graphics and images of products.
NWYS - Online Fundraiser
NWYS (Northwest Youth Services), is a local non-profit organization that provides many needed services for at-risk, homeless youth. The goal of this fundraiser was to utilize social media as a way of not only raising awareness of the organization and issue but for raising funds to support them as well. Raised $300 through the use of relevant hashtags, continuous posting, and sharing of content.